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EMMA
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Your AI employee for Follow Up Boss.

She remembers. She watches. She follows up. You close.

Try EMMA Free for 14 Days

No credit card. Connects in 60 seconds.

60s
Setup time
24/7
Always working
0
Leads forgotten

What EMMA Does

Six things. All automatic.

Writes your messages

Books appointments

Follows up automatically

Learns your style

Responds in 60 seconds

Tracks every interaction

The #1 Feature

Every call. Every detail. Automatically.

EMMA's Notes

Called with Jean-Pierre Leblanc (spoke French). Discussed 3BR condo search in Plateau Mont-Royal. Budget: $650K–$750K. Wife Sarah (English) joining next showing. Key concern: school district for 2 kids (ages 5, 8). Next step: Send 3 listings by Friday. Follow-up: Monday 2pm confirmed.

Traditional CRM Notes

Called client. Discussed condos. Will follow up.

185+ languages. Every accent. Every detail. Automatically.

1.
Call Note-Taking & Transcription

Every call transcribed, summarized, and logged. 185+ languages. Next steps identified automatically.

30+ min/day
2.
Auto Agreement & Broker Loading

Agreements, broker docs, onboarding paperwork loaded automatically.

20+ min/day
3.
Contextual Outreach (Replaces Drip Campaigns)

EMMA reads each lead's history, context, and behavior — then writes personally. No generic templates. No static sequences.

30+ min/day

See it in action

This is not a CRM reminder.

Billy starts school. You forgot. EMMA didn't.

March

Julie mentions Billy starts kindergarten in September.

6 months pass

You forget. EMMA doesn’t.

September 3rd

EMMA sends Julie a text: “Big day for Billy! Hope kindergarten is amazing.”

Result

Julie refers her sister. Two deals from one remembered detail.

His search changed. A CRM can't catch that. EMMA did.

January

John and his fiancée search for a 5-bed family home. Wedding in June.

April

EMMA detects: John now browses penthouses for one. Something changed.

Signal

EMMA sends a casual check-in. Wedding is off. She reaches out to his ex-fiancée too.

Result

One life event. Two new clients. Zero fell through the cracks.

Do the math

The numbers are not even close.

$33
EMMA costs per day
vs
1.5h+
Saved every day
20 min
That's all EMMA needs to break even.
She saves you hours.

Built by Realtors. Not tech bros.

GB
Gabriel Bourque
Founder & CEO
“I watched the best agents lose deals not because they weren’t good — but because they couldn’t keep up.”
DS
David Strutt
Co-Founder & COO
“I helped build IBM Watson. Then I got my real estate licence. EMMA gives every agent the advantage of experience from day one.”
MB
Mia-Bella Bourque
The Heart of EMMA
“I grew up watching my dad give everything to his clients. The late nights, the missed moments. EMMA exists so no agent's family has to make those sacrifices anymore.”
Gabriel and David are the builders. Mia-Bella is the why.

250 spots. Then it's full.

250
Founding spots remaining — once claimed, never offered again
Lifetime launch pricing
10% revenue share on referrals
Direct founder access
14-day feature promise
Shape the product roadmap
Founding member badge
Claim Your Founding Spot

Simple pricing. No surprises.

14-day free trial. No credit card required.

Starter
EMMA organizes. You close.
$140/mo
  • Up to 500 contacts
  • AI-powered follow-ups
  • Morning briefings
  • Signal detection
  • Life event tracking
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Growth
EMMA works. You approve.
$350/mo
  • Unlimited contacts
  • Writes outreach in your voice
  • Full Mission Control
  • Revives cold leads
  • Priority support
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Most Popular
Pro
EMMA does everything.
$1,000/mo
  • Full autonomy — no approvals
  • Books your appointments
  • Manages entire database
  • Birthday & life event outreach
  • Unlimited users
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All plans require Follow Up Boss. Cancel anytime. Enterprise pricing available.

Every day without EMMA is a day leads slip away.

The birthday you forgot. The signal you missed. The referral that never happened.

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No credit card 60-second setup Cancel anytime