Choose how much EMMA does for you.
14-day free trial. No credit card required. Cancel anytime.
Starter = you do the work with great tools. Growth = EMMA works for you, you approve. Pro = EMMA does everything while you close deals and live your life.
Every plan replaces generic drip campaigns with contextual AI that reads each lead's history and writes personally.
This is what makes EMMA different
She knows your clients like you do — and she never forgets.
Julie mentioned her son Billy is starting school in September. Most agents would forget that by October. EMMA doesn't. On September 3rd, she handles it herself:
That is not a drip campaign. That is relationship intelligence.
John and his fiancée were searching for a 5-bedroom, $1.5M home after their wedding. But two months before the date, EMMA notices John is now browsing penthouse condos for one. She acts on it:
When John tells you the wedding is off, EMMA connects the dots — and reaches out to his ex-fiancée Julie herself, because she also needs a place to live now. Two clients from one conversation. No lead left behind.
EMMA is always watching every piece of metadata, every behavior change, every life event — and she reaches out with exactly the right message at exactly the right time, without you lifting a finger.
She's not replacing you. She's doing the work so no relationship falls through the cracks. You just close deals and live your life.
Starter
EMMA keeps everything organized and starts working for you.
No more static drip campaigns. EMMA reads every lead's conversation history, understands their context, and handles follow-ups with personal, contextual messages. She writes and sends in your voice — not from a template.
EMMA handles
- Organizes your contacts and tracks every detail
- Handles follow-ups and outreach automatically
- Detects signals and behavior changes, then acts on them
- Reaches out on birthdays, life events, and key moments herself
You handle
- Review EMMA's outreach when needed
- Approve messages for sensitive contacts
- Handle phone calls EMMA escalates to you
- Close the deals EMMA sets up for you
All features included
- Up to 500 contacts
- Follow Up Boss integration
- Contextual AI outreach (replaces drip campaigns)
- AI-powered automated follow-ups
- Morning briefings — what EMMA handled and what needs you
- Signal detection on every lead
- Key date and life event tracking
- Email support
Growth
EMMA starts working for you. You review and approve.
EMMA reads every lead's full history, writes contextual outreach in your voice, and revives cold leads — not with templates, but with personally crafted messages based on real conversations. You review and approve.
EMMA handles
- Writes outreach messages in your voice
- Drafts follow-ups and re-engagement messages
- Revives cold leads with personalized outreach
- Learns your communication style over time
- Runs Full Morning Mission Control
You handle
- Review and approve messages before they send
- Handle the conversations that need a human touch
- Close the deals EMMA sets up for you
All features included
- Unlimited contacts
- Everything in Starter
- EMMA writes messages in your voice
- Automated follow-up drafts you approve
- Cold lead revival — contextual, not templates
- EMMA learns your communication style
- Full Morning Mission Control
- Priority support
- Up to 3 users
Pro
EMMA does everything. You close deals and live your life.
Full autonomy. EMMA contextually revives your entire CRM — every lead gets a personal, history-aware message. She manages conversations, books appointments, and handles life events. No drip campaigns. No action plans. Just generative, contextual AI doing everything.
EMMA handles
- Writes and sends messages autonomously
- Manages full conversations with leads
- Follows up automatically — no approval needed
- Books appointments on your calendar
- Reaches out on birthdays and life events
- Updates notes and CRM records for you
- Handles your entire database — every contact, every day
You handle
- Show up to appointments EMMA books for you
- Close deals
- Live your life
All features included
- Unlimited contacts
- Everything in Growth
- Full autonomous contextual outreach — no templates, no drips
- EMMA manages entire conversations
- Automated appointment booking
- Birthday and life event outreach — handled
- CRM notes updated automatically
- Team dashboard & analytics
- Priority AI processing
- Outbound CRM sync
- Advanced reporting
- Dedicated support
- Unlimited users
Enterprise
Give every agent on your team an AI partner who learns their style. White-label, SSO, and dedicated support included.
- Everything in Pro
- White-label branding — EMMA under your brokerage name
- SSO / SAML authentication
- Dedicated account manager
- Custom integrations
- SLA guarantee
- Bulk agent provisioning
- Data export & portability
- Org hierarchy & permissions
Compare plans
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Contacts | Up to 500 | Unlimited | Unlimited | Unlimited |
| Users | 1 | Up to 3 | Unlimited | Unlimited |
| Follow Up Boss integration | ||||
| Morning briefings | ||||
| Signal detection | ||||
| Relationship scoring | ||||
| Key date & life event tracking | ||||
| Who sends messages? | You | EMMA drafts, you approve | EMMA sends autonomously | EMMA sends autonomously |
| Who does follow-ups? | You | EMMA drafts, you approve | EMMA handles it all | EMMA handles it all |
| Who manages conversations? | You | You (with EMMA suggestions) | EMMA manages them | EMMA manages them |
| Birthday & life event outreach | Reminders only | EMMA drafts, you send | EMMA sends automatically | EMMA sends automatically |
| Lead revival outreach | -- | EMMA drafts, you approve | EMMA handles it | EMMA handles it |
| Appointment booking | -- | -- | EMMA books for you | EMMA books for you |
| CRM notes auto-updated | -- | -- | ||
| EMMA learns your communication style | -- | |||
| Full Morning Mission Control | -- | |||
| Team dashboard | -- | -- | ||
| Priority AI processing | -- | -- | ||
| Outbound CRM sync | -- | -- | ||
| Advanced reporting | -- | -- | ||
| White-label branding | -- | -- | -- | |
| SSO / SAML | -- | -- | -- | |
| Custom integrations | -- | -- | -- | |
| SLA guarantee | -- | -- | -- | |
| Bulk provisioning | -- | -- | -- | |
| Data export | -- | -- | -- | |
| Org hierarchy | -- | -- | -- | |
| Support | Priority | Dedicated | Dedicated + SLA |
Calculate your ROI
See what even a small improvement in close rate means for your bottom line.
Your potential with EMMA
Show the math
30 leads/mo x 12 months = 360 leads/year
360 leads x 1% improvement = 3.6 extra deals
3.6 deals x $8,000 avg commission = $28,800
$28,800 / $1,680 EMMA cost = 17:1 ROI
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Need custom pricing for your brokerage?
We offer volume discounts, custom onboarding, and dedicated support for brokerages and teams with 10+ agents.